Our service to the north extends beyond the walls of our stores: we also offer enhanced services such as our We Financial products.
In 2013, we unified all of our financial services under a newly created brand. We Financial promotes simplicity, access and connectivity to meet our customers' everyday financial needs, wherever they are.
With the We Financial Visa Prepaid card, our customers have the range and reliability of Scotiabank's Visa processing platform with services not supported by other third-party prepaid cards. Our customers can transact online with complete flexibility, from shopping to booking airline tickets online. In 2014 they will be able to receive direct deposit payroll and benefits payments.
We also introduced We Financial ATMs to all of our Canadian and Alaskan stores and we are are partnering with First Nations and local businesses who want the reliability of our serviced ATMs in arenas, airports, restaurants and hotels. With successful piloting in 2013, we will expand this further in 2014.
As We Financial continues to gain usage as a preferred cash transaction product we plan to reinforce this by bringing our store credit, cash transfers and cheque cashing services within the We Financial umbrella.