Drop the Pop Campaign
The North West Company is proud to announce that we are partnering with Nunavut and NWT government to participate in the Drop the Pop Campaign. The promotion ran during nutrition month from March 1st to March 30th.
Over the course if the month, Northern & NorthMart provided each student with a free Astro Kik product redeemable at the store. In total, Northern and NorthMart donated approximately $22,000 in Astro Kik.
Drop the Pop is a healthy eating program that encourages students, teachers, parents and daycares to stop and think about their drink. It is an opportunity to harness the energy of children to promote and educate on healthy food and drink choices. Kik is a single serving, drinkable yogurt beverage offered in a variety of flavours. Drinking Astro provides kids with a good source of calcium as well as the essential vitamins and minerals to give them the Kik of energy they need!
Northern & NorthMart are committed to promoting healthy lifestyles in every community we serve. Drop the Pop Campaign is an opportunity to encourage students and their families to consume healthier beverages and foods, to learn new skills and knowledge and to foster long-term healthy food intakes in order to maintain and improve over all well-being. The Drop the Pop Campaign will continue to provide funding to support these aims and schools will submit how they are going to foster long-term healthy food intakes within their school.