Sports are an essential part of children's lives. Being involved in sports teaches children how to be part of a team and how to work together. It teaches them about winning and losing and accepting both outcomes with humility. More importantly, organized sports teach children how to push beyond what they thought to be their limitations.
It is for these reasons that The North West Company, Northern and NorthMart are proud sponsors of many community youth sports teams, most recently the Kasabonika, Moose Factory, Cross Lake and Norway House teams, Southend ball hockey team, and the Arctic Bay 14 year old girl's soccer team.