The North West Company

Sponsorship & Donations

The North West Company (NWC), is proud of the active role we play within the communities we serve. A large number of our sponsorships/donations are advanced to community related events, local causes and charitable organizations.


Our priorities are to support:
  1. Sports & Recreation
  2. Culture & Arts
  3. Healthy Living
  4. Environment & Sustainability
  5. Education

NWC is among the top corporations in Manitoba. As a result of this status the company attracts many sponsorship and donation requests from all beneficiary sectors on an annual basis, with many organizations sending more than one proposal in a given year.


Proposals and requests are assessed on an individual basis that promote and enhance the company's priority causes as outlined above. They should represent opportunities for positive exposure and promotion of the NWC brand and its banners.


Requests for sponsorship are usually forwarded to the Corporate Donations Committee or local store(s) serving the community where the event will take place. It is NWC policy that our stores support local causes and programs as an active member of the communities we serve.


An 'Application For Sponsorship' form must be completed and submitted for consideration. Please allow 4 to 6 weeks for review and assessment. If you are submitting your application in person at a store within your community, simply print out the form and submit it to your local store manager's attention. Requests must be submitted at least six months prior to the date of the event to be considered.


NWC recognizes the value and importance of all requests, unfortunately, we can not participate in every opportunity. We thank you in advance for your consideration of The North West Company. Requests can also be e-mailed to communitysupport@northwest.ca


Apply for Sponsorship


Healthy Living




Healthy Living: is an NWC program focused on improving the quality of life for our customers and employees through education, resources, and services. Current program goals are as follows;

    • Help NWC customers and employees choose healthier foods and lifestyle alternatives.
    • Included in the selling cycle/flyer.
    • Resource development & dissemination.  In house fitness facilities to promote work/life balance and healthy living.
    • ­Weekly Balanced Living Section in bulletin boards, flyers i.e. recipes, oral health etc.
    • Pharmacy services.
    • Future community clinics/presentations utilizing upstream approach.
    • Future marketing campaigns to highlight promoted foods within each category with nutrition information.
    • Includes shelf end-caps and themed events such as Diabetes Month.
    • Future community program to include CPNP, ADI, Healthy Smile Happy Child, CMH, Brighter Futures, Breakfast/school nutrition.
    • Mentorship for future health care workers in the north.
      • Provide health services through pharmacy in regional locations extending into satellite sites.
      • Influence availability of healthier foods & health services in our stores.
      • Address food security via: availability, utilization, accessibility (transport/affordability), and production.
      • Ensure core foods & promoted foods are easily attained and marketed in our stores.
      • Forge partnerships to synergize efforts.
      • Canadian Diabetes Association. Raised over $1 million to date.
      • Nutrition component included & access to CDE pharmacist + RD.
      • CDA Pharmacy Community Partners.
      • Healthy Foods North.
      • Drop the Pop NU + NT promotion.
      • U of M nutrition students/Interns + Pharmacy services.

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